Purposeful simplicity
Reduce to the essential. Create room for meaning and make decisions legible.
Addis Ababa · ET
About Me
I build thoughtful identities and calm interfaces. My practice blends typographic clarity with disciplined whitespace-work that feels simple, not simplistic.
- Brand Identity
- Editorial
- Packaging
- Social Media Design
- Web Design
- Website Development
Design values
Typographic precision
Hierarchy, rhythm, and contrast. Type is the spine of every experience.
Thoughtful motion
Motion clarifies, never distracts. Subtle transitions guide attention.
Experience
- 2023-Present
Independent Designer
Partnering with founders and teams to craft identities, systems, and product surfaces-from strategy to delivery.
- 2025 - Present
Graphic Designer, AMCO Furniture, Design and Interiors
Creating cohesive brand experiences through print and digital media, enhancing AMCO's market presence and customer engagement.
- 2025
Branding, Sage Barbershop
A sharp and confident identity system for a modern barbershop, blending timeless craft with contemporary style.
- 2025
Branding, Sirtona Ventures
A bold yet disciplined identity system for a digital-creative agency, balancing premium feel with accessibility.
- 2024
Branding, Biruh Tutors
A bright and trustworthy identity system designed for an online tutoring platform, balancing professionalism with warmth.
- 2023-2025
Social Media Designer, AWiB Ethiopia
Unified social media presence and content design for AWiB Ethiopia, enhancing storytelling across leadership, mentorship, and community.
- 2023-2025
Social Media Designer, Meri
Social Media Content design for Meri - a youth, employability, and life-skills focused programme under AWiB.
- 2023-2025
Social Media Designer, Haset
Social Media content design for Haset - AWiB’s women leadership programme, focusing on building leadership capacity, community, and networks.
- 2024
Print Design, Addis Ababa University, AAU Alumni Homecoming
Led the merchandise design for Addis Ababa University’s first-ever Alumni Homecoming, bringing together legacy, school pride, and community through wearable and print assets.
Let’s talk